Homerun
September 17, 2025
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4 min read
The Real Reason Product Gaps Are Costing You Deals
Your presales process, not your product, is what's losing you deals due to product gaps. You read that right. Here's why.
On every call, your Presales and GTM teams hear things about product gaps and feature requests. Your buyer asks, "Can your product do X?" Your SEs/SCs/SAs know your product and roadmap, so they quickly respond with "Yes," "No," or "It's on the roadmap."
Here's the problem: the fact that a buyer brought up this product gap or feature request too often ends there. It never makes its way back to the product team. That is a massive miss.
The best world-class presales teams in the world follow this couldn't-be-simpler process, and let their presales platform automate all three steps: hear it, capture it, share it.
That is how you unblock deals before they lose them, and reduce future churn risk of soon-to-be customers. If this is not a foundational part of your presales process, time to add that in.
If you don't yet have a presales platform that automates this process for your SE/SC/SAs and integrates directly with your product management solutions like Jira, Aha!, Productboard, and others, click here to book a demo.
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