Presales is the Catch-All for Data
A presales manager on a recent call with us said, “Presales is the catch-all for data.” That is SO TRUE! Presales is sitting on data that no one else has, but everyone wants.
Here are some examples:
SALES: Wants to know the technical blockers that are putting deals at risk so you can strategize before you lose them.
PRODUCT: Wants to know the feature requests and product gaps that are losing deals so they prioritize the roadmap and dev efforts.
MARKETING: Wants to know what defines good vs. bad technical fits to guide their lead gen efforts.
POST-SALES / CUSTOMER SUCCESS: Wants to know EVERYTHING you did, showed, talked about, tested, proved, are concerned about, and committed to during the entirety of the technical sales cycle so they can come up to speed and deliver an amazing customer onboarding experience! They want it ALL!
C-SUITE: Wants to know how to close more deals, faster to hit their revenue targets and growth goals.
As a presales team, you capture incredibly valuable data as you work your deals.
The best presales teams share their Presales Data around the organization to answer key questions, provide missing insights, and generate cross-functional value.
You have the Presales Data. Time to start sharing it to level-up your company's performance!
Do you want a Presales Data strategy and a way to capture and centralize your Presales Data in one place? Talk to one of our presales experts about about how Homerun can help. Click here to get started!
