The 6 Strategies of the Most Effective Cybersecurity Presales Teams
Today’s cybersecurity market is extremely competitive.
To stand out against your competition, you not only need a product that cuts through the noise, but also a standout presales process that engages buyers, builds confidence, and secures the technical win.
Every business is scrambling to buy cybersecurity solutions given the increasing prevalence of cyber threats, ranging from ransomware to data breaches.
With such a rapidly growing market, cybersecurity companies—from established players to new startups—are all vying for market share.
Here are the six battle tested strategies used by the most effective cybersecurity presales teams to win deals and dominate in the cybersecurity domain.
Cybersecurity Presales Teams Love Homerun
High performing cybersecurity presales teams such as ReliaQuest, SecurityScorecard, ZPE, strongDM, AppViewX, Graylog, JupiterOne, and others and others use Homerun to:
Revenue: 15% increase in deal win rates
Velocity: 16% decrease in sales cycle durations
Efficiency: 4-6 hours saved per sales engineer per week
Ramp Time: 4 weeks saved onboarding new team members
“We can directly measure our team's overall health and effectiveness from the PoC stage to Tech Win.”
Brian Skrocki
Director, Pre-Sales Engineering
JupiterOne
“My team uses Homerun to deliver a better experience during the technical evaluation for our partners, customers, and executives. We now have full visibility.”
Mike Turner
VP WW Field Technical Services
AppViewX
“Homerun gives every user the quick visibility they need to see the details of a POC.”
Matt Sywulak
Director, Sales Engineering
INKY Technology