The Proof of Concept (POC) or Proof of Value (POV) is the most critical step in the sales cycle for many B2B technology companies.

When done right, your POCs/POVs win deals.

When not, they suffer from scope creep, increase deal risk, extend sales cycle durations, reduce customer goodwill, and waste time and effort.

Download our guide on the 4 best practices for running POCs and POVs that win deals or read it here.